Money and Marketing

Fri, Mar 24

Goals

• To understand how a profitable business develops around couture and how runway and commercial goals interact in a luxury brand 
• To investigate how technology shapes the marketing of luxury clothing
• To explore the legal and business challenges surrounding trademarks for designs in fashion

Guest Speakers

Mark McKenna -- Professor of Law, UCLA

Professor Mark P. McKenna teaches and writes in the areas of intellectual property and privacy law. Though his core area of expertise is trademark law, where he is widely recognized as a leading expert, Professor McKenna has written broadly on nearly every area of intellectual property, including utility patent, design patent, copyright, and the right of publicity.  He has also written more generally on innovation and technology policy. Much of his most recent work has focused on the intersection of intellectual property rights regimes and the intersection of IP rights with adjacent rights.

(Full Bio) 

Rodrigo Bazan -- Chief Executive Officer, Thom Browne

Rodrigo Bazan was appointed in May 2016 as Chief Executive Officer of Thom Browne, where he has led the successful expansion of Thom Browne into women’s and men’s categories, the brands direct-to-consumer footprint, philanthropic endeavors, and commercial collaborations. 

Since May 2016 Thom Browne has opened directly operated stores in Beijing, Shanghai, Hong Kong, Tokyo, Seoul, Milan, London, San Francisco, Saint-Tropez, Vancouver, Toronto and continued its expansion in the U.S totaling 105 locations and growing. In 2018, Bazan successfully oversaw the 85% majority share purchase of Thom Browne by Zegna group, allowing access to resources for continued expansion of Thom Browne’s product and service offerings. 

 (Full Bio)